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The fashion industry is dirty - but it can be better. We constantly search for better innovation, we have a visionary use of sustainable materials - and a continued focus on ethical production.

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Save up to 20%
with women's packs

The Regenerative Cotton Pilot Project

@nicoledsalgado

@emmaboonne

@hardwearing

@shaunyness

@nicoledsalgado

@emmaboonne

@hardwearing

@shaunyness

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Yoga wear made
from recycled materials

Save up to 20%
with men's packs

The Organic Basics Fund —
supporting environmental activism

  • What they say...

    “This bra is perfect for me. It's also comfy, eco-friendly and ethical – what more could you want?”

    Isabel F (United Kingdom)
  • What they say...

    “Great fit, high quality, looks great and lasts ages. There's no need to wash them after every use. You can wear these all week, or even longer.”

    Jemma (United Kingdom)
  • What they say...

    “The sign of a good pair of boxer shorts is a pair that you don't notice you're wearing. These boxer shorts are very comfortable.”

    Suri (Netherlands)
  • What they say...

    “These undies are so soft and comfortable and the seamless style is exactly what I wanted.”

    Lauren P (United States)

What they say...

  • “This bra is perfect for me. It's also comfy, eco-friendly and ethical – what more could you want?”

    Isabel F (United Kingdom)
    Image alt Shop now
  • “Great fit, high quality, looks great and lasts ages. There's no need to wash them after every use. You can wear these all week, or even longer.”

    Jemma (United Kingdom)
    Image alt Shop now
  • “The sign of a good pair of boxer shorts is a pair that you don't notice you're wearing. These boxer shorts are very comfortable.”

    Suri (Netherlands)
    Image alt Shop now
  • “These undies are so soft and comfortable and the seamless style is exactly what I wanted.”

    Lauren P (United States)
    Image alt Shop now
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